Project: Sales Page for Wellness Coach.
Who is the brand?
A personal development coach who spent years in therapy but was still left feeling unfulfilled. After transforming her life, she wanted to help others do the same.
She decided it was time to launch her first course, which was centered around guiding people towards a deeper connection with themselves and a more holistic approach to well-being. This course offered those seeking emotional healing, the material and support they needed.
The Project
She had no clue where to begin when it came to the launch of her course. She knew she wanted to get her course in front of the people that needed it most. My job was to create a sales page that had two goals: empower & gently sell.
My Solution & Process
Copy Backed by Research: From a detailed outline given from the client and access to survey results, I was able to get a deep understanding of the exact person who would want to buy this course. This allowed me to directly address this target audience and speak to them with the copy.
Empathy-Driven Approach: My opening line directly hits one of the main pain points of the reader, those who have tried therapy and seen no results.
Gentle Pain Point Highlighting: I don’t push fear or shame onto the reader’s pain points. Instead, I use an uplifting and supportive tone. I wanted them to know that my client would be there for them.
Established Authority: I highlighted my client’s unique journey (15+ years in therapy) and experience, positioning her as a guide who truly “gets it.” Making her instantly more relatable to the reader.
Outcomes
The final sales page was a blend of personal storytelling, detailed look inside the course, and inspiring call to actions. The sales page gently guided the reader through and empowering them to make the change they have been looking for.