Sample Project: Copywriting for a yoga studio.
Who is the brand?
This is a yoga studio who offers a wide range of yoga classes and encourages all bodies to come in and explore the benefits of yoga. They aim to be a welcoming space for those looking to deepen their practice or explore the benefits that yoga has to offer.
The Project
They needed help creating a landing page that would encourage new students to purchase their 2 week intro pass offer. They wanted to present this offer in a gentle way, allowing the potential new student to make the decision if they are interested.
My Solution & Process
Immediately Showcasing Offer: I opened with the offer—“2 WEEKS OF YOGA FOR $59”. This shows the viewer what the offer is and how long for. It’s the main selling point for the studio.
Direct Targeting: I mentioned it’s for new students, clarifying it’s a no-brainer offer for those looking to explore yoga or a new studio.
Pain Points & Benefits: I gently addressed common beginner worries (confidence, stress, not knowing where to start) and reassured them about the welcoming environment of the studio.
Social Proof: Testimonials from past students provided immediate credibility, showing community and results. It humanizes the studio.
One-Stop Shop: I included practical “before class” tips and studio amenities to try and hit any questions the newcomer might have and give them a feel for the vibe at the studio. I always appreciate when studios do this—makes it less awkward when you go for the first time.
Potential Outcomes
The final landing page offers a full experience for anyone visiting their website. They know what the offer is, they feel seen and understood, and they get all the information they need to make the decision. The yoga studio will see an increase in pass bookings, more students at their studio and a chance to grow their email list.