Delaware Limo
For the past 1+ years, I’ve managed Delaware Limo’s email marketing ecosystem end-to-end—owning their email strategy, campaign execution, automation workflows, segmentation, copywriting, design, and reporting. My role focuses on creating consistent customer touchpoints that drive engagement, repeat bookings, and long-term customer retention.
Services
Email Marketing • HubSpot Management • Email Design • Copywriting • Segmentation • Automation • Reporting • Campaign Calendar
One of the largest lifecycle initiatives I developed for Delaware Limo was an ongoing re-engagement campaign designed to reconnect with inactive subscribers and encourage repeat bookings.
The campaign focused on identifying customer segments based on previous booking behavior and engagement history, allowing messaging to feel more personalized and relevant to each audience.
Rather than relying solely on promotional messaging, the campaign balanced value-driven communication with strategic offers to rebuild engagement over time.
Workflow Deliverables
12-email re-engagement sequence
Audience segmentation strategy
HubSpot workflow implementation
Email copywriting and design
Ongoing reporting and optimization
Results
$27,693+ attributed revenue generated
$152,898+ influenced deal value
4,303 contacts influenced
10,130 emails delivered
297 clicks generated
My Approach to Email…
I like to focus on building an intentional email strategy rather than simply sending promo emails.
For Delaware Limo, that meant:
Creating messaging aligned with customer journeys and past booking behavior
Monitoring engagement trends to guide segmentation decisions
Building clean, easy-to-read email designs
Balancing promotional content with community-focused messaging
Using lifecycle marketing to support long-term retention of clients