THE EMAIL RETAINER
THE EMAIL RETAINER
Done-for-You Email Marketing
Are your emails not performing or are you struggling to keep up with your email marketing strategy?
With the Email Retainer, I’ll handle your all your email marketing from start to finish.
Think of it as a quiet engine running in the background: strategy, copy, design, and reporting handled every month, so you can build an intentional relationship with your audience and grow your business.
It’s time to free up your time and focus on what matters most for your business…I’ll handle the email part!
Some lovely words from a current retainer client:
“We've been working with Stephanie for almost 6 months and she has helped us completely revamp everything we've done for copy. She's helped us redo our email marketing, landing page company, and also helped us with ad copy and building out offers. Would definitely recommend her to anyone looking for any support in those areas.”
Why Have an Email Retainer?
Many brands miss out on the full potential of email because they feel like managing campaigns in-house is overwhelming.
Building flows, writing emails, tracking analytics, and segmenting take time and without expertise, it’s easy to miss out on growth opportunities.
With a retainer, you get a clear, ongoing strategy designed to grow your audience, build genuine relationships, and convert subscribers into loyal customers.
→ My whole email marketing ethos is rooted in slow marketing. This means I focus on what is aligned with your business and goals—while creating high-quality content that feels like you.
Package Options
Foundation
For brands wanting more consistent & strategic email marketing.
Includes:
Up to 2 campaigns per month (content planning, copywriting, and sends)
Email Flows: Ongoing optimization of existing flows
Strategy & Planning to align emails with business goals
Email Segmentation for better targeting
List Cleaning to maintain engagement and deliverability
Monthly Performance Reporting with actionable insights
Investment → $650/month
Momentum
For brands ready to build a strong email community and start seeing meaningful results
Includes everything in Foundations, plus:
Up to 4 campaigns per month (content planning, copywriting, and sends)
Monthly Check-In Call to review strategy and progress
1 A/B Test per Month
Priority recommendations for flows, segmentation, or testing
Investment → $900/month
Bloom
For brands looking for full-service, high-touch email marketing
Includes everything in Momentum, plus:
Up to 8 campaigns per month (content planning, copywriting, and sends)
A/B Testing for campaigns and flows
Bi-weekly or Monthly Strategy Call
Advanced flow optimization and segmentation strategies
Investment → $1,400/month
Email Platforms I Work Mainly Within (I Can Always Adapt to Others)
Klaviyo
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HubSpot
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MailChimp
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Klaviyo • HubSpot • MailChimp •
My Process
Get ready for an email partnership that is going to take email marketing off your todo and bring more revenue in for your purpose-driven business.
Here’s how it works…
Step 1 — Discovery & Immersion
Before we get started, we’ll hop on a discovery call so I can get to know your brand, audience, and goals. We’ll talk through everything you want your email marketing to achieve.
Next, I dive deep into your business. I review your website, social media, and existing marketing to understand how your brand shows up online. This helps me learn your tone of voice, key messaging, and the unique needs of your audience. I want to make sure I understand your brand holistically before wrting any emails.
Step 2 — Audit & Strategy
With a clear understanding of your brand, I audit your existing email flows, campaigns, sign-up forms, and segmentation. I benchmark performance against best practices, uncover gaps, and identify opportunities to drive more intentional engagement and growth.
This step ensures that your retainer work is strategic. I want to make sure every email and automation is purposeful and aligned with your goals.
Step 3 — Implementation & Ongoing Support
Once the strategy is defined, I take care of the heavy lifting: writing, designing, and sending campaigns, optimizing flows, setting up segments, and testing automations.
I also provide ongoing guidance and support, ensuring your campaigns continue to perform and your email strategy evolves as your brand grows.
You’ll have a consistent and strategic email presence without the stress of doing it all yourself. Every campaign, flow, and segment will reflect your brand, engage your audience, and drive meaningful results. That way you can focus on running your business knowing your email marketing is covered!
The Result?
FAQs
How do I know which package is right for me?
→ If you’re just starting out and want to build your email strategy, Foundations is a great fit.
→ If you want to show up consistently on email, Momentum is for you.
→ If you’re ready to use email as a channel for growth, Bloom is for you.
What platforms do you work with?
I work primarily with HubSpot, Klaviyo and Mailchimp, but I can adapt to most major email marketing platforms.
Is there a minimum commitment?
I ask for a three-month minimum to allow enough time for strategy, implementation, and meaningful results.
Can I switch packages later?
Of course! If you feel like your package is not the right fit after 3 months, we can adjust it to be lower or higher.
Do I need to provide content or images?
Yes, yes, yes!! This is going to make our partnership so much smoother. If you already have branded photography or assets, I’ll use them. If not, I can source royalty-free images or recommend a designer/photographer for custom visuals.
What if I need extra campaigns one month?
Any additional campaigns beyond what’s included can be charged at a day or hourly rate. We can always discuss this when it arises.
How will we communicate?
We can keep things though email, slack, or your preferred method. I host my meetings using Google Meet.