THE EMAIL RETAINER

THE EMAIL RETAINER

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A Thoughtful Lifecycle Marketing Partnership.

Email should feel like a natural extension of your brand and not something you keep up with.

When we work together, I become an extension of your team, creating intentional lifecycle strategies that nurture your customers, strengthen your community, and increase customer lifetime value.

I’ll bring everything from strategy and copywriting to segmentation and flow building. I am here to ease your mind when it comes to your customer lifecycle so you can focus on growing your brand.

Book a discovery call →

Some lovely words from a current retainer client:

“We've been working with Stephanie for almost 6 months and she has helped us completely revamp everything we've done for copy. She's helped us redo our email marketing, landing page company, and also helped us with ad copy and building out offers. Would definitely recommend her to anyone looking for any support in those areas.”

Why Have an Email Retainer?

Your customers don't stop engaging with your brand after they make a purchase.

Neither should your email marketing.

Many founder-led brands know email has potential, but between product launches, customer support, operations, and everything else, it often becomes another task sitting on the to-do list.

The result?

Campaigns become inconsistent, automations get forgotten, and valuable opportunities to build stronger customer relationships quietly slip away.

My role is to take that off your plate.

Together, we'll build a lifecycle strategy that meets customers where they are, delivers value at every stage of their journey, and keeps your brand top of mind long after checkout.

Because great email marketing isn't about sending more emails.

It's about creating experiences that make people genuinely want to come back.

Book a Discovery Call
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Partnership Options

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Foundation

Perfect for brands ready to build consistency and strengthen customer relationships through thoughtful email marketing.

Typical support includes:

  • Monthly lifecycle planning

  • Up to 4 campaigns each month

  • Campaign copywriting

  • Email design & setup

  • Existing flow optimization

  • Segmentation recommendations

  • Monthly reporting & insights

  • Email support throughout the month

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Momentum

For founders who are ready to move beyond simply sending emails and begin intentionally nurturing customers and increasing LTV throughout their entire journey.

Includes everything in Foundations, plus:

  • Up to 6 campaigns each month

  • Monthly strategy call

  • A/B testing

  • Flow creation & optimization

  • Advanced segmentation

  • Quarterly planning sessions

  • Priority support

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Bloom

This is my highest level of support.

I become an extension of your team, helping shape your lifecycle strategy while continuously improving every customer touchpoint across email.

Ideal for brands ready to treat retention as a long-term growth channel.

Includes everything in Momentum, plus:

  • Weekly campaign management

  • Full lifecycle strategy ownership

  • Advanced customer journey optimization

  • New flow development

  • Deliverability monitoring

  • Quarterly strategic planning

  • Support for launches and promotions

Email Platforms I Work Mainly Within (I Can Always Adapt to Others)

Klaviyo

•

HubSpot

•

MailChimp

•

Klaviyo • HubSpot • MailChimp •

My Process

Step 1 — Discovery & Immersion

We'll begin with a discovery session where I learn about your business, customers, products, goals, and what makes your brand unique.

I also spend time exploring your website, social channels, customer experience, and existing emails so I understand your business before getting into anything.

Step 2 — Audit & Strategy

Using everything I've learned, I'll review your lifecycle system and create a strategy that supports your goals.

We'll identify opportunities to strengthen customer relationships, improve retention, and create a more intentional experience across every stage of the customer journey.

Step 3 — Implementation & Ongoing Support

From there, I handle the day-to-day execution.

  • Campaign planning

  • Copywriting

  • Design

  • Testing

  • Optimization

  • Performance reporting

While continuously refining your lifecycle strategy as your business grows.

When your lifecycle strategy is built with intention, your customers feel the difference.

Let's create an email experience that strengthens your community, increases customer lifetime value, and supports sustainable growth for your business.

Email marketing should feel like a natural extension of your brand.

Book a Discovery Call

FAQs

How do I know which package is right for me?

→ If you’re just starting out and want to build your email strategy, Foundations is a great fit.
→ If you want to show up consistently on email, Momentum is for you.
→ If you’re ready to use email as a channel for growth, Bloom is for you.

What platforms do you work with?

I work primarily with HubSpot, Klaviyo and Mailchimp, but I can adapt to most major email marketing platforms.

Is there a minimum commitment?

I ask for a three-month minimum to allow enough time for strategy, implementation, and meaningful results.

Can I switch packages later?

Of course! If you feel like your package is not the right fit after 3 months, we can adjust it to be lower or higher.

Do I need to provide content or images?

Yes, yes, yes!! This is going to make our partnership so much smoother. If you already have branded photography or assets, I’ll use them. If not, I can source royalty-free images or recommend a designer/photographer for custom visuals.

What if I need extra campaigns one month?

Any additional campaigns beyond what’s included can be charged at a day or hourly rate. We can always discuss this when it arises.

How will we communicate?

We can keep things though email, slack, or your preferred method. I host my meetings using Google Meet.