Pure Fuel Energy Balls
About the brand
Pure Fuel is a handmade protein ball company founded by my Mom and I, in Tampa, Florida, on a mission to make healthy snacking simple.
Each protein ball is handcrafted with wholesome ingredients and packed with 12 grams of protein, providing clean, nourishing energy for busy athletes and individuals.
My Role
As Co-Founder and Brand Strategist, I helped build Pure Fuel from the ground up by leading the brand strategy, customer experience, marketing, and operational planning.
My role extended beyond just marketing, working alongside my mom to develop the systems, messaging, and customer journey needed to create a strong foundation for growing our brand.
Pure Fuel was born from my mom’s passion for health and wellness. She wanted to create a snack that not only gave you energy but was packed with protein.
From there Pure Fuel was born. As a marketer, it was only natural for me to help my mom build the foundations of the brand. That’s why I designed the logo, packaging, run her socials, etc.
It was all born from a place of love and passion and we both have fun being business partners together!
Our Story
What Does My Role Include?
I have always loved the idea of building a brand and when my mom started Pure Fuel, I wanted to help her every step of the way. That’s why I act as both a co-founder and marketing strategist.
We are a small, local brand with dreams to expand into retail. Until then, here are some of the things I have done:
Brand strategy, positioning, and messaging
Logo and packaging creation
Lifecycle marketing strategy
Klaviyo email marketing
Community-focused social strategy
Business systems and operational planning
Flavor development
Results so far…
Increased net sales by 20% year-over-year ($8.8k → $10.5k YTD).
Developed the complete brand identity, messaging, and visual direction.
Built the brand's lifecycle marketing foundation through Klaviyo and customer journey planning.
Grew community partnerships with local gyms, youth sports organizations, and events.
Redesigned packaging and customer touchpoints to create a more cohesive brand experience.
Established operational systems to support future growth.
Check out our socials!
