Copywriting Tips for Brands Who Struggle to Sell Themselves

If the thought of “selling” gives you the ick, you’re not the only one. So many value-led founders struggle with promoting their work because it feels pushy, salesy, or just… not aligned. 

The good news? Selling doesn’t have to feel gross. It can actually feel good when you shift your mindset and create copy that reflects your values. 

Let’s talk about how to write with more ease, clarity, and confidence—without sacrificing your authenticity.

Reframing Sales as Service

No matter what industry you are in whether you sell a product or service, you are providing someone with something useful to them. You’re helping them. You’re making their lives easier or solving a problem.

So start thinking of it not like “sales” but as an act of service. 

You're Helping, Not Selling

If your product or service genuinely supports, uplifts, or improves someone’s life or business—then sharing it is an act of service. Your audience can’t benefit from your product if they don’t know it’s out there. 

Don’t be afraid to to toot your own horn girlie! 

Storytelling > Selling

Storytelling feels like a buzzword nowadays but it does hold its truth. You want to share the story behind what you do. Talk about your “why.” Speak to the transformation your work makes possible. Stories stick and they sell.

Think of It as an Invitation, Not a Pitch

Instead of “I need to convince someone to buy,” try this:  “I’m inviting the right person to take the next step if it resonates.”

Notice how much lighter that feels?

Copywriting Foundations That Make Selling Easier

These basics will help you show up more clearly and confidently, without trying to sound like someone you’re not.

Know Your Core Message (And Repeat It Often)

One of the biggest blocks people have around selling is feeling like they’re being repetitive. But repetition builds trust. People need to hear things multiple times before it sticks.

Like a song you don’t vibe with on the first listen but then after a while you find yourself playing it often. I find this happening to me quite often. 

Find your core value proposition and repeat it, and repeat it, and repeat it! 

Use “You” More Than “We”

Too many brands talk about themselves too much. Try shifting the spotlight to your audience. 

Instead of: “Get 2 weeks of free yoga classes.”

Try: “You deserve a space to breathe, stretch, and reconnect with yourself. Enjoy 2 weeks of yoga and the space to come back to you.”

It’s warmer. It’s clearer. It’s more focused on how it benefits them. 

Lead with Value, Not Features

Your audience doesn’t care about buzzwords, they want to know what the benefit to them is. Instead of listing features or deliverables, paint a picture of the result.

Instead of: “Our serum contains 10% vitamin C and hyaluronic acid.”

Try: “Feel your skin glow with natural radiance and hydration, thanks to ingredients that nourish and protect without any nasties.”

Simple Copy Fixes That Build Confidence

These simple copywriting tips will help you feel confident knowing that your brand’s copy feels true and genuine. 

Write Like You Talk

You don’t need fancy language to sound professional. In fact, it’s better if you sound like… you. Talk to your reader like you’d talk to a friend or client in real life.

I recommend writing your copy and then reading it out loud and see if it sounds like you would say it. If it doesn’t, don’t use it. 

Let Testimonials Do the Talking

If you struggle to talk about how awesome your work is, let your past clients do it for you. Sprinkle in short quotes or kind words from people who’ve worked with you. It adds trust without feeling like bragging.

Add Soft CTAs That Feel Aligned

Not every call to action has to scream “BUY NOW.” Try softer, more intentional invites:

• “See how small changes make a big impact.”

• “Let’s create something aligned”

• “Explore skincare that cares as much as you do”

These still invite action—just with more ease.

Selling Can Be Soft, Aligned, and Powerful

You don’t have to become a copywriter overnight. Just implementing these simple copywriting tips will transform the way your brand shows up online. 

Ready to write copy that feels like you? Let’s get started!